History of sportswear...

Sportswear started out as a fashion industry term describing informal and interchangeable separates (i.e., blouses, shirts, skirts and shorts), but now describes clothing worn for a wide range of social events.It was developed to cater to the needs of the increasingly fast-paced lifestyle of American women. The early sportswear designers were associated with ready-to-wear manufacturers, rather than haute couture houses. The clothes were intended to be easy to care for, in easily washable fabrics, with accessible practical fastenings, to enable the modern, increasingly emancipated woman to dress herself without a maid's assistance. While most fashions in America in the early 20th century were directly copied from Paris, designer sportswear was the exception to this rule, being an American invention.

Pre-1930Sportswear originally described clothing made specifically for sport. One of the first couturiers to specialise in this was John Redfern who in the 1870s began designing tailored garments for increasingly active women who rode, played tennis, went yachting, and did archery. Redfern's clothes, although intended for specific sporting pursuits, were adopted as everyday wear by his clients, making him probably the first sportswear designer.Some early 20th century Paris designers such as Gabrielle Chanel created haute couture designs that could be considered sportswear, though were not exclusively sportswear designers. Chanel promoted her own active, financially independent lifestyle through her relaxed jersey suits and uncluttered dresses.Other designers offering high end sportswear for resort wear included Jean Patou and Elsa Schiaparelli.In contrast to the flexibility of American sportswear, these expensive couture garments were prescribed to be worn in very specific circumstances.Get More detail visit our website : www.amtessportswear.com